Success Stories

A Woman's Touch

Madison, WI
5,247 SF
Cresa Madison
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Client Objectives

“A Woman’s Touch” is a thriving woman-owned and operated sexuality boutique based in Madison.

Ellen Bernard and Myrtle Wilhite engaged Cresa to assist with a potential relocation of their existing retail and sexual health clinic in March of 2011.They had been in their current location since 2005 and it no longer suited their needs as educators and retailers. Parking was difficult, visibility was poor and the building signage was insufficient. In addition, their business had grown to capacity within their premises and they did not have room to grown their expanded list of educational offerings (seminars, etc.).

Cresa Team Members


After performing a comprehensive site selection process, no existing product was identified that matched the requirement. Following a number of pre-development meetings Krupp Construction, Cresa Madison pieced together a deal where A Woman’s Touch would anchor and occupy the entire ground floor of a new, mixed-use project that, at the time, was still in design phase. Ultimately, the lease with A Woman’s Touch enabled the overall development to move forward and construction is expected to be finished Summer 2013.


  • The impact the 5,247 square foot, long term lease had on the overall development was significant as it was unlikely the project would have been financed without the commercial component being fully leased.

  • On behalf of the client, Cresa collaborated with the City of Madison from issues related to street parking, signage and loading. 

  • Keeping “A Woman’s Touch” in the Cap East region of Madison was a priority for the owners and the City.  This is a vibrant store with an excellent operating history and reputation.  Ellen and Myrtle resisted the opportunity to find a more suburban location and they remained committed to Madison’s urban core.

  • The developer, Paul Lenhart, did an outstanding job of understanding the tenant’s requirements and then adapting the final design of the building to match them.  In general, it was a very positive collaboration between the client and the landlord and Cresa was pleased to have played a role in helping another downtown project come to fruition.


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