Marketing Manager
Immediate
New York, NY
Reporting to the Office Market Leader or Managing Principal, the Manager, Marketing oversees Marketing strategy and implementation for the office(s) within their designated region. This is a player/coach role, which involves strategy development, resource and team management, and project implementation.
The Manager, Marketing will collaborate with local office management to develop and execute a marketing strategy that differentiates the business locally and supports the growth of each local business line. They will then lead the effort to tactically execute against this strategy by managing local office support staff, collaborating with the Cresa Corporate Marketing Team, and individually executing marketing projects.
In addition to strategy development and team management, responsibilities include business development (pitch/proposal) support, research and development of marketing and content programs, management of collateral materials, public relations, award submissions, website and social media strategy as well as supporting recruitment initiatives.
Responsibilities
Leadership & People Management – Lead local office staff to achieve established objectives. Ensure effective execution against the plan and budget, leading and mentoring staff, emphasize proactive behavior, and build and improve processes. Direct and manage third-party vendors (photographers/videographers/illustrators) on an as-needed basis.
Innovation - Develop new and innovative ways to present Cresa in the marketplace and differentiate throughout the business development cycle. Leverage team creativity, outside resources and national platform to identify best-in-class, cutting edge marketing tactics and formats that distinguish Cresa from our competitors.
Project Management – Implement a process to ensure appropriate prioritization of all marketing and research projects, production and operation, including assigning appropriate personnel, quality control, and consistent timely delivery. Process should enable project monitoring, tracking and reporting.
Relationship Building – Establish strong, trust-based working relationships with all Cresa local leaders and national influencers. Collaborate with peers in other markets and national marketing and research colleagues to share best and “next” practices.
Business Development – For major pursuits, manage the RFP and new business pitch/presentation process, including setting, enforcing, and maintaining a timeline for successful completion.
Public Relations / Social Media / Events – Develop and execute proactive public relations, social media and events plans in coordination with external vendors and internal team.
Qualifications
- A minimum of 5 years of marketing experience, preferably in the commercial real estate industry or a related professional services organization.
- Must be self-motivated, extremely organized, detail oriented and possess exceptional writing ability and basic graphic design skills as well as the ability to manage time and priorities effectively.
- Proven experience leading, managing and collaborating in a team-oriented environment
- Technical literacy in Microsoft (Word, Excel, PowerPoint) and Adobe CC (InDesign, Photoshop and Acrobat) and knowledge of marketing best practices and tools
- Excellent communication, creative, project management, research, and organizational skills
- Understanding of and commitment to superior client service (internally and externally)
- Ability to thrive in a fast-paced work environment with demanding work loads
Additional skills
- Research and data (spreadsheet) management
- Mapping
- Art Direction
- Photography/Videography
- CMS Management
- Email Marketing
- Familiarity with CRMs
Experience & Education
Cresa is committed to developing and maintaining a diverse workforce. Cresa strongly believes in equal opportunity extended to all individuals in all aspects of the employment relationship without regard to race, color, religion, belief, creed, age, sex, pregnancy or maternity (including childbirth and related conditions), family responsibility (e.g. child care, elder care), nationality, ethnic or national origin or ancestry, citizenship, marital status, civil partner status, sexual orientation, gender identity or expression, transgender status, veteran’s status, genetic information, political view or status as a qualified individual with a disability, protected leave status or any other protected characteristic in accordance with applicable law.