Cresa, the world’s largest occupier-centric commercial real estate firm, welcomes Erica B. Maganti as Director of Marketing for the New York office. In her new position, Ms. Maganti will oversee all marketing efforts for the Cresa transactional and project management teams and the Building Technology Solutions (BTS) division. In addition, she will help prepare quarterly reports and liaise with the firm’s Washington, D.C. headquarters.
“Erica’s impressive background fits perfectly with Cresa’s focus on skill, knowledge and experience,” says Richard Selig, Managing Principal. “Her expertise in both marketing and design gives her a unique perspective and an exceptional skill set.”
Ms. Maganti has more than 20 years of experience in design, branding and marketing strategy for real estate companies, media companies, and non-profit organizations. She led the marketing efforts at Hudson Yards for Related Companies from 2011 to 2016, helping to establish the brand and drive the creative that supported the company’s commercial leasing teams. Her work for Hudson Yards entailed information design and communications tools for key campus tenants, including L’Oreal, BCG, Warner Media and BlackRock. Prior to joining Cresa, Ms. Maganti served as Creative Director for the Intrepid Sea, Air & Space Museum, where she rebuilt the museum’s digital marketing presence and designed solutions in support of tourism, visitor experience and fundraising efforts.
Ms. Maganti holds a Bachelor of Fine Arts degree from Parsons School of Design at The New School. She is a member of the New York chapter of the American Institute of Graphic Arts (AIGA).