Meet the Dallas 500: Darren Woodson. The Dallas 500 is a special feature from D CEO profiling the region’s most influential business leaders.
After hanging up his cleats and a stint with ESPN as an analyst, former Dallas Cowboys Darren Woodson transitioned into the commercial real estate sector. As a managing principal at Cresa Dallas, Woodson helps lead the firm’s strategy throughout Texas. In May 2022, Cresa onboarded all 24 ESRP’s Dallas brokers with Cresa’s existing eight local brokers after the national firm acquired Frisco-based esrp.
Woodson is also the co-founder and chairman of counterfeit NFT takedown company CounterFind, which has removed thousands of fake NFTs valued at as much as $4 million off the internet. Counterfind works with clients such as Anheuser-Busch, the United States Marine Corps, and Sesame Workshop (the producer of Sesame Street).
In his 2023 Dallas 500 Q&A, Woodson recounts lessons learned from Lovie Smith, provides his outlook for future Texas growth, and discusses his passion for teaching financial literacy to youth.