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The Motley Fool
Client
- The Motley Fool, Inc.
- 115,000 sq. ft.
- Financial Services
- Technology
- Multimedia
Services Provided
client objectives and results
See more success storiesClient Objectives
The Motley Fool, Inc. (TMF) is the world’s premier multimedia financial education company. TMF’s relationship with Cresa in 2004. At that time, TMF realized they needed to quickly acquire additional space to meet their immediate growth needs. Although further expansion was not part of their long-term strategic plan, they were not prepared for take more space than necessary for the short term.
Remaining in Old Town Alexandria was critical, as was proximity to the King Street Metro Station. Visibility and signage became a driving force, along with improving their headquarters’ image physically from a class C building to a class A Trophy building. Unfortunately, accommodating a larger block of 40,000 to 50,000 square feet in Old Town left them with very few options, which could potentially limit
negotiating leverage.
Results
The Motley Fool took advantage of Cresa’s integrated services team, utilizing Transaction Management, Lease Forensics & Enforcement, Workplace Strategy, and Project Management. A 41,022 square feet lease was negotiated for TMF near the new Patent and Trade Office headquarters at 2000 Duke Street. The location provided exceptional signage visibility, connected underground access
to the King Street Metro Station, and lobby signage, giving the impression the client occupies the entire building. Additionally, Cresa was able to negotiate for the landlord to provide The Motley Fool with its own dedicated parking level, allowing employees to stack their vehicles. Thus, TMF increased their parking ratio to the required 5:1,000 rentable square feet rather than the 3:1,000 rentable square feet provided to the remaining tenants in the building.
Due to their continued success since 2004, TMF has almost tripled their footprint to just under 120,000 square feet, and continue to monitor growth projections while remaining as efficient as possible.
Savings: $7,896,312 (Negotiated Concessions)
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